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Nudie Cohn was a Hollywood tailor who popularized the rhinestone look for urban cowboys in the ’60s and ’70s. Nudie Cohn wasn’t satisfied confining his flair for excess to rhinestone-studded cowboy suits for celebrities; he also made some of the wildest custom cars for celebrity clients.

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An example is this Bonneville complete with a full-size coin-embedded saddle over the center console and a six-shooter over the glove box. Originally built for display in his shop a few blocks from where I’m writing this, it was eventually bought by Roy Rogers. In 2015, Sotheby’s sold it for $308,000.

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