A Newport Beach entrepreneur is bringing far-infrared technology into activewear.
Dyln Inspired, a Costa Mesa-based activewear company, has apparel that looks much like its competitors – yoga pants and sports bras – but inside the fabrics’ fibers are nano-minerals that emit far-infrared wavelengths, which owner Dorian Ayres says improve circulation, oxygenation and recovery in wearers.
Ayres, the grandson of Don Ayres. Jr. of Ayres hotel chain, wanted to create “something completely different than anything else out there.”
He says there’s nothing like it on the market.
Far-infrared sounds like the latest health gimmick – and it sort of is.
“The technology itself is going to grow – there’s no question there’s a trend,” said Sophie Chiche, the owner of Shape House, an “urban sweat lodge” with locations in Los Angeles.
Chiche – a friend of Ayres’ – uses far-infrared in her saunas. She discovered the therapy in France, where it’s more widely used, she said.
A Harvard research scientist and neurologist studied FIR radiation, calling it “a promising treatment modality for certain medical conditions.” The Mayo Clinic’s Dr. Brent A. Bauer noted that studies have shown people with chronic health issues – such as high blood pressure, congestive heart failure and rheumatoid arthritis – have seen benefits in the heat therapy.
“I wanted to build something and I was really passionate about health and wellness,” said Ayres, 27, who launched at the OC Mix in May. He decided to close the store in February to focus on e-commerce.
The clothing is priced similarly to yoga and workout wear made by companies like Nike and Lululemon. Pants run around $73 with tops ranging between $51 and $66.
Dyln Inspired has moved the technology beyond yoga pants and into a stainless steel water bottle that uses far infrared to make alkaline water. “VitaBeads” – made of minerals such as magnesium, tourmaline, zinc and silica – emit far infrared from a diffuser inside the bottle, which change the water properties and make it more alkaline and less acidic, he said.
Dyln Inspired raised money for the Dyln Living alkaline water bottle through Kickstarter, aiming to raise only $30,000. They raised $86,791 with 1,371 backers.
The bottle’s re-usability was important to Ayres; he’s bothered by the uptick in specialty drink consumption and its throw-away packaging.
“Only problem is a lot of those beverages are wasting a lot of paper or plastic and that’s just adding to our waste,” he said.
It was a tough journey to start the brand, which is named after his late brother, Dylan. In 2006, Dylan died in a car accident at the age of 15. Dorian, then age 17, was driving the SUV that flipped over.
“Looking back at it, I’m not sure how I got through that time,” Ayes said.
Ayres experienced intense pain from the trauma, along with trouble sleeping. Both eventually caused him to take time off from school. He eventually graduated with a bachelor’s degree in international relations and global business from University of Southern California.
“Western medicine approaches…for me, didn’t provide any answers,” he said. “That’s when I started searching – finding a homeopathic doctor, doing yoga,” he said.
He met an alternative doctor who inspired him to start a company based around wellness.
“He’s the one that really opened my eyes up to this whole other world,” he said.
Source : https://www.ocregister.com/2015/04/11/newport-beach-entrepreneurs-activewear-soothes-as-you-sweat/