The European Union’s (EU) new rules for the protection of privacy of European citizens’ personal data will soon be on the 25th. Not only European companies but also US and Chinese companies have taken actions to deal with them. The scope of influence is more likely to extend to global consumers.
Agence France-Presse reported that although the European Union only requires all companies in the world to comply with this General Data Protection Rule (GDPR) when dealing with European citizens, experts pointed out that in practice, some companies may have to apply the scope of this protection measure. , to all users.
According to the GDPR, when an enterprise solicits users’ consent for the use of funds, it must “acquire” consent in a “clear, fully informed, and unambiguous” manner.
Facebook has recently started to ask European users whether they agree to allow Facebook to use their money to provide ads that are more relevant to them, or for facial recognition. It is not yet clear which U.S. companies will make GDPR applicable to all users, or only to European users.
Facebook was involved in the crisis in which Cambridge Analytica used user funds for political purposes. Chief Executive Officer Mark Zuckerberg told reporters in April: “We intend to make all control and setting methods global, not just limited. Europe.” But he said that the applicable specifications may not be exactly the same.
Sam Pfeifle, head of content at the International Association of Privacy Professionals, believes that some US companies have no choice but to allow Europe’s protection measures to extend to all users.
He said: “For some companies, it is very difficult to distinguish where customers come from or segregate information. It is worthwhile to make these actions worth the cost. It may be too difficult.”
Phifer pointed out that some companies have turned this practical consideration into a marketing advantage. They told American users that they provided European-level privacy protection.
Other companies took the exact opposite approach. They decided that they would rather completely abandon European users and not have to work hard to meet the GDPR.
In China, where privacy issues are less sensitive, the EU’s GDPR will undoubtedly be seen as a limitation rather than a publicity advantage.
A European person working at a major Chinese internet company said: “Our European customers, of course, will comply with the GDPR.” As to when such privacy protection will be extended to Chinese users, it is likely to wait until later.