English fashion jewellery brand Infinity & Co will present its Spring 2018 collections, which include a new range for men, at Cannes.
Infinity & Co Managing Director Samantha McDermid said the collections build on the brand’s success at this year’s TFWA Asia Pacific Exhibition & Conference in Singapore.
She noted sales growth for both Infinity & Co lines and the Love x Infinity (LXI) range of carded sentiment jewellery.
Love is just one of the messages in the new Infinity & Co collection
“We have seen particular growth in our inflight business with listings secured on over 40 airlines with our Rosanna, Dianna and Love Story collections being particularly successful,” McDermid said.
LXI was launched in January with the aim of offering jewellery and a sentimental message in fine packaging at an affordable price. The range originally targeted airport and cruise channels in travel retail but McDermid noted success in the inflight market.
LXI pieces include the Heart, Moon & Stars Pendant in rhodium
New LXI pieces include jewellery with messages in Spanish to meet an increasing interest from the LATAM market.
“One of the things I really wanted to do with LXI was create a collection that was 50% a sentiment- based gift and 50% a desirable piece of jewellery, something that not only the recipient but the giver would want to wear. When researching the collection we noticed that often carded jewellery was poorly made, comprising elasticated bracelets and cheap acrylic stones,” McDermid said.
The LXI collection, which uses fine chain with an extender and AAA grade simulated diamonds, is backed by a one-year international warranty.