Fashion scrubs maker Jaanuu raises $15 million

(Keywords: antimicrobial fabric, Anti Bacteria, Deodorant)

Jaanuu has raised $15 million in equity financing to expand its range of runway-inspired scrubs and other medical apparel.

The El Segundo, California-based startup said the funding round was led by JMK Consumer Growth Partnersand brings the total raised by the company to more than $25 million.

Existing investors also participated in the round, including the Nordstrom family (NYSE: JWN) and new investor David Kessenich, managing partner and co-founder of healthcare private equity firm Excellere Partners.

Jaanuu was co-founded in 2013 by physician Dr. Neela Sethi Young, who teamed up with her brother and former private equity investor Shaan Sethi to start the company, which makes contemporary medical workwear, scrubs, lab coats and footwear that aim to reflect popular fashion trends. The clothes also incorporate odor fighting, antimicrobial-finished fabric and stretch fabric blends manufactured to stay soft and wrinkle resistant in harsh hospital conditions.

Sethi Young said she took up the company mantra of “looking good and feeling good while doing good” after experiencing firsthand how uncomfortable, ill-fitting and poor-performing scrubs could have a negative psychological impact on the professionals wearing them.

“When you work in medicine, none of your days are the same and not one is easy. Ironically, you need a ‘uniform’ that’s not uniform at all – no one style, fit or fabric is going to be what you need to do your best each day, every day,” Sethi Young said in a statement. “At Jaanuu we provide my medical colleagues with the power of choice that they need and deserve – from varying design aesthetics to multiple performance fabrics engineered with the most sophisticated of anti-odor and antimicrobial technologies.”

Jannuu said the latest injection of capital will accelerate product and fabric development and omnichannel expansion plans as a lifestyle brand. The company also will make “aggressive” investments in predictive analytics based marketing and real-time programmatic media buying.

Jaanuu said it expects to more than double its sales in 2019, after having its biggest sales month to date in November and multiple $500,000 revenue days in the last 12 months.

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