Chico’s Comes Up with Fabric Innovations and Solutions for Women

coolmax fabric, Coolmax, cooling fabric

(Keywords: coolmax fabric, Coolmax, cooling fabric)

Chico’s, the leading women’s retailer and namesake brand of Chico’s FAS, Inc. recently announced the launch of multiple new apparel offerings using fabric innovations and solutions that build on the brand’s heritage of combining style with exceptional function, giving women even more reason to love the clothes they are in, as per an official release.

According to the release, No Stain, No-Iron shirts powered by Stain Shield technology are now available in seven colors and prints in boutiques and online at Styled like Chico’s bestselling no-iron collection of classic button-up shirts, the No-Stain, No-Iron shirts repel a variety of everyday substances such as cola, salad dressing, ketchup, coffee, and even red wine. Spots on the clothes easily flush away with water. The Stain Shield repellent lasts up to 30 washes.

The No Stain White Jeans powered by Stain Repellent Bright White™ technology will be available in boutiques and online in Spring 2019. In addition to repelling stains for up to 20 washes, the new technology also helps prevent yellowing in the wash, ensuring crisp white denim for up to 25 washes, as per the release.

As part of Chicos ZENERGY collection, active wear with UVA and UVB protection will be launched in Spring 2019. The new tops and bottoms will use No Sun technology that provides UPF 50+ protection and repels UVA and UVB rays, according to the release.

coolmax fabric, Coolmax, cooling fabric

Cooling Textiles / cooling fabric

“We are delighted to offer these new products, which use innovative technology to enhance our customers’ wardrobe with clothes that provide style, fit, and function,” said Shelagh Stoneham, Chico’s Senior Vice President of Marketing, according to the release. “We know our customers value excellence in these areas just like they value our most amazing personal service, and we will continue working to deliver on her expectations.”

“The new product launches announced recently build on Chico’s legacy of fabric and fashion innovations and solutions for women. These include Chico’s widely-acclaimed wrinkle-free and packable Travelers collection; No Tummy pants and denim powered by So Slimming technology, which are equipped with proprietary flattening panels that smooth the midsection; No-Iron shirts that can be tossed in the wash and don’t need to be steamed or ironed; and denim and sweaters featuring Coolmax technology, which keeps the wearer cool and comfortable,” says the release.

As per the release, Chico’s was founded in 1983 as a small boutique selling Mexican Folk Art on Sanibel Island in Florida. The rich colors, bold prints, unique artisanal details, problem-solving styles, and amazing personal service made a lasting connection with customers.

Click on the slideshow for a sneak peek at the innovative products.

coolmax fabric, Coolmax, cooling fabric

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